Tag Archives: Level UP 2015

With wind filling our sails, Chamber continues moving forward

Following our successful Rockin’ Ribfest community event, the Chamber has taken the past three weeks to reassess our program offerings for Members; both revenue generating events and educational programs that may or may not benefit the bottom line.

Successful event momentum is like a warm shower; it feels good for a while, but at some point you have to get dressed and get back to work. Eventually you have to decide to either cruise for a while in the humid summer breeze, or grab an oar and start rowing. For the Chamber, we’ve studied the charts and adjusted our heading a bit as we look to the last half of 2015.

Beginning in August the Chamber will begin to assemble the first ever (I’ve used that term a lot this year) Williston Area Business Directory. Using our staff, the Chamber’s position as a resource for businesses in the area, and our momentum we’ve built up the past seven months, we’ll be able to produce a community resource that’s sorely needed. While all Williston area businesses will be invited to be listed, the advertising spots and most visible placements will be offered to Chamber members first. I can’t wait to see how this turns out. Several local printers are bidding on the project, so I’m confident it will be a valuable local business guide. The goal is to expand the Chamber’s reach and visibility while providing a needed service and product for the business community in the area. Watch for more news and information about the directory in the next week.

Image result for business directory

In September, we are launching the Chamber’s Eggs & Issues policy forums. A common program offering by chambers around the country, our Chamber is just picking up the pace in the public advocacy arena. This members-only event will be held the morning after the Chamber Business After Hours – enticing some high level state officials to make a two day visit to Williston. We’ll run three of these in the fall and three next spring.

The LevelUP Leadership Series will kick off in November and feature the hottest topics from our LevelUP 2015 Business Conference last May. The three part lunch series will feature one of our presenters from the May conference, exploring in depth one of the session topics like sales and marketing, human resources issues, or personal growth and development. All of this leads up to the LevelUP 2016 Conference in May 2016, which is already shaping up nicely.

Our monthly Business After Hours events, which traditionally garner between 80-110 attendees, have continued to be quality opportunities for Chamber Members to network, learn, and market to grow their business. Many of the 2016 hosting slots are filling up already.

Please take 30 seconds to take our one minute issue survey this week. The Board of Directors and the Government Affairs Committee thanks you as we start to shape our advocacy action plan for 2016.

The 21st Century (now 15 years old) technology revolution driven by the “millennial” workforce has forced nonprofit organizations such as chambers Image result for millennials technologyof commerce, trade associations and professional societies to rethink their business model and strategic plans. No longer are they the sole source of information, networking, marketing, support and advocacy for their members. It’s crucial to review programs and services, communications and advocacy plans and to ask and listen to members’ issues and interests.

As we continue in our own ‘race for relevance’ with our Members, in the community and in our region, I marvel in the fact that it’s already (or only) been 17 months since I’ve taken the helm at the Williston Chamber. As we chart our course and continue to crew this Chamber ship through both calm and choppy waters, I hope the wind continues to fill our sails and push us forward.

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Level UP 2015 – Leap of faith or filling a void?

Shortly after taking the reins of the Williston Area Chamber of Commerce, and after buying an engine block heater, I took assessment of which programs and services were bringing value to our members, and which ones were left over as relics of chamber days gone by. The second part of that process is to ascertain what is missing in our program offerings that other chambers execute as a part of their program of work. Then it hit me like a Duncan Keith body check (Stanley Cup playoffs always invoke a hockey reference or two). We don’t have a business conference! About business stuff. In the fastest growing city in the US.

Jeff and Scott during the ‘Aha!’ moment

I contacted Jeff Zarling at DAWA Solutions Group ,who produces quality seminars as part of his business, and started talking to him about what the Chamber should be offering its Members regarding management, networking. and leadership information. One “Mad Men” thought led to another and poof, Level UP 2015 was hatched. “Take Your Business and Career to the Next Level – Level UP!”

We needed a top notch keynote speaker to kick it off. The new Culver’s Frozen Custard store broke ground last November, and CEO and co-founder of Culver’s, Craig Culver, was in Williston to participate. I was bold enough to ask, and lucky that he had May 20 open on his schedule. The list of sessions was way longer than we had time alotted, so we narrowed it to some big topics that hit every business in the Williston area:

  • KEYNOTE: Craig Culver, “Seizing Opportunity While Maintaining Your Corporate Values”
  • Human Resources – Addressing the People Problem
  • Training & Education – Positioning Your People for Success
  • Personal and Professional Development – Lifelong Learning & Growth
  • Healthy, Wealthy & Wise – How Your Health Impacts Your Success
  • Guts, Growth & Glory – Business Development in the Bakken
  • Critical Connections – Networking in the 21st Century

Then we needed to assemble a panel of experts on each topic, which was fairly easy since both Jeff and I make it a priority to network and get to know people and companies in Williston who are making things happen. One day, six hot topics here in the region, 23 sponsorship opportunities, and 300 people.

Strive not to be a success, but rather to be of value

— Albert Einstein

The value of this business conference is pretty simple. Bring together peer experts to discuss and solve problems we all face doing business in an emerging market, make attendance and sponsorship affordable, and provide more value than is expected. We partnered with someone who does this for a living (DAWA Solutions), project modest revenues, and believe our timing is perfect.

Is our Chamber overreaching on something like this – at this particular moment in our economic cycle?

We’ll find out on May 20…

  — Sjm

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