Before ushering in the cold and snow, this past weekend offered a warm start to the holiday season. Right after Thanksgiving, the Holiday Lights parade took place Friday night, with Small Business Saturday following the next day. Both of which made for a fruitful and productive weekend! Do you want to know who the winner was?
This year’s Holiday Lights parade was our largest yet – with over 30 floats. Area businesses put a lot of hard work into making a fun Friday evening for the community. I kinda felt bad for our judges – as the floats were all so well done it was so hard to choose which ones were the best! But it made for a great evening. Besides being decorated and lit up, the floats offered candy, some stuffed animals, hot cocoa, music and more to the record breaking crowd. The evening topped off with Williston Parks and Rec lighting the holiday lights at Harmon Park – which you can still see every evening!
Small Business Saturday was just as much fun! Getting some shopping done on a beautiful warm (for late November!) day was not just how I spent my Saturday, but how many others did as well. And shoppers didn’t just make out on sales – the businesses who participated in Small Business Saturday benefited as well!
Diane Satermo, owner of Cedar Chest noted, “It was excellent and fun! Steady flow of customers all day, many who have never been to the store before. Customers really enjoyed the special discount in the clearance room.”
“Small Business Saturday is always a fun time with our key customers. Customers loved the sales and warm weather. People were walking all over north and south downtown!” said Angela Skogen owner of Cooks on Main.
“It was my second year participating in Small Business Saturday and it was just as much fun as the last one! People are in a great mood, there was a ton of foot traffic, the Christmas music is flowing and the sales are a bonus!” said Dana Johnson, owner of Little Muddy Gifts. “Thanks to everyone who came out and supported our community’s small businesses! We greatly appreciate your patronage all year long!”
Lenny Johnson, owner of Starboard said, “I’m encouraged by the continued effort put into Small Business Saturday. It’s important that we continue to educate everyone on the importance of shopping, not only locally, but in small businesses. Small Business Saturday for Starboard, as a company, increased nearly 15%! A fantastic kick off to the holiday shopping season!”
So do you want to know who the winner was? All of us! When we all work together we will continue to see great results – for our businesses and for our community! Now that’s what I call the United Business Community. And the Chamber is proud to Champion that!
Oh wait! You want to know which FLOAT was the winner? Ah! Well thanks to our wonderful Mayor Howard Klug, City Administrator David Tuan, and County Commissioner Steve Kemp judging for us, we do have winners. But as I mentioned it wasn’t an easy job. We have 2 ties! The 22nd annual Holiday Lights Parade float winners are Dark Acres and Prairie Rattlers Motorcycle Club! They tied for 1st place each receiving 84 out of 90 points. Tied for 3rd place are American State Bank & Trust and Williston Home and Lumber with 73 points!
Congratulations!! Thank you to all our businesses for being involved in our parade this year. As I reflect that Thanksgiving has come and gone so fast, I can’t help but be thankful. I am thankful that the weather held out to allow for more people to come out and see what a great community this is. I am thankful for Bekka, Kelsey, and Shawna, all our volunteers, and the many businesses who participated to make last weekend a success! And I am thankful for the Williston Area Community and I look forward to the new things to come in the New Year!