Following our successful Rockin’ Ribfest community event, the Chamber has taken the past three weeks to reassess our program offerings for Members; both revenue generating events and educational programs that may or may not benefit the bottom line.
Successful event momentum is like a warm shower; it feels good for a while, but at some point you have to get dressed and get back to work. Eventually you have to decide to either cruise for a while in the humid summer breeze, or grab an oar and start rowing. For the Chamber, we’ve studied the charts and adjusted our heading a bit as we look to the last half of 2015.
Beginning in August the Chamber will begin to assemble the first ever (I’ve used that term a lot this year) Williston Area Business Directory. Using our staff, the Chamber’s position as a resource for businesses in the area, and our momentum we’ve built up the past seven months, we’ll be able to produce a community resource that’s sorely needed. While all Williston area businesses will be invited to be listed, the advertising spots and most visible placements will be offered to Chamber members first. I can’t wait to see how this turns out. Several local printers are bidding on the project, so I’m confident it will be a valuable local business guide. The goal is to expand the Chamber’s reach and visibility while providing a needed service and product for the business community in the area. Watch for more news and information about the directory in the next week.
In September, we are launching the Chamber’s Eggs & Issues policy forums. A common program offering by chambers around the country, our Chamber is just picking up the pace in the public advocacy arena. This members-only event will be held the morning after the Chamber Business After Hours – enticing some high level state officials to make a two day visit to Williston. We’ll run three of these in the fall and three next spring.
The LevelUP Leadership Series will kick off in November and feature the hottest topics from our LevelUP 2015 Business Conference last May. The three part lunch series will feature one of our presenters from the May conference, exploring in depth one of the session topics like sales and marketing, human resources issues, or personal growth and development. All of this leads up to the LevelUP 2016 Conference in May 2016, which is already shaping up nicely.
Our monthly Business After Hours events, which traditionally garner between 80-110 attendees, have continued to be quality opportunities for Chamber Members to network, learn, and market to grow their business. Many of the 2016 hosting slots are filling up already.
Please take 30 seconds to take our one minute issue survey this week. The Board of Directors and the Government Affairs Committee thanks you as we start to shape our advocacy action plan for 2016.
The 21st Century (now 15 years old) technology revolution driven by the “millennial” workforce has forced nonprofit organizations such as chambers of commerce, trade associations and professional societies to rethink their business model and strategic plans. No longer are they the sole source of information, networking, marketing, support and advocacy for their members. It’s crucial to review programs and services, communications and advocacy plans and to ask and listen to members’ issues and interests.
As we continue in our own ‘race for relevance’ with our Members, in the community and in our region, I marvel in the fact that it’s already (or only) been 17 months since I’ve taken the helm at the Williston Chamber. As we chart our course and continue to crew this Chamber ship through both calm and choppy waters, I hope the wind continues to fill our sails and push us forward.