What do I get for my membership?
Wow, that seems like a big investment!
What have you done for me lately?
Chamber executives and staff continually commiserate together to come up with creative and value added answers for these common three questions. One of the first expenses scrutinized in a for profit business are subscriptions and memberships. They are voluntary, and when it comes to belt-tightening, it’s very easy to ‘non-renew.’ Let’s compare a Chamber membership (completely voluntary) to a gym membership (also completely voluntary). Just for fun.
Chamber memberships are paid annually and if not, you are dropped from the list, website, newsletter, etc. (don’t get benefits)
Gym memberships are paid annually and if not, access to the benefits (gym, classes, information) is denied.
Chambers offer various opportunities to network with leaders, become involved in community activities, work with other businesses on events and programs through committees and advocacy.
Gym memberships offers a chance to learn a healthy lifestyle by working with others who want the same goals.
Chambers offer specialized events and learning opportunities, not all of which apply to your particular business.
Gyms and fitness centers offer specialized classes and fitness opportunities, not all of which apply to your particular goals.
Most common reason given for not attending Chamber events (and taking advantage of your membership) – Too busy.
Most common reason for not attending gym (and taking advantage of your membership) – Too busy.
Chambers care if you start to miss events, or decide to let your membership lapse.
The gym doesn’t care if you don’t attend, and will survive without you.
You went into business because you either had a new product or service, or you could do something better that was already being done. That’s your core business. The Chamber’s core business is representing YOUR business, helping you grow, network, learn new things, contribute to the betterment of the community. The way a nonprofit does that is through members collaborating together and having professional staff work on your behalf. Staying up to date with your membership investment allows the Chamber to conduct core business activities, which in turn allows you to do your core business function. Yet we are all working together.
I could change the oil in my car on my own, but I lack the tools, the time and the talent to do it efficiently. You could hire a lobbyist, event coordinator, community relations coordinator, meeting planner, education planner as well to help grow your business and watch out for your best interests. Wouldn’t it make more sense to be a part of something bigger? Something that has been around since 1907, and does these things as a core business? Of course it does.
But just like your gym membership…you have to use it to get the benefits.